The identification of key success factors and challenges for the implementation of car sharing business models in the Republic of Croatia

The topic of smart urban development is attracting research interest from both academics and practitioners due to the increasing urban lifestyles of the population. However, studies show a lack of research in certain regions of Europe, including the South-East European (SEE) region, resulting in limited investigation of regional smart solutions. This study contributes to filling the identified research gap focused on the field of smart mobility in the SEE region, taking a private business perspective with a closer look on car sharing in the Croatian region. The research question is: What are the key success factors and challenges for the implementation of successful car sharing business models within the smart mobility ecosystem in Croatia? By analysing the specific external environmental characteristics of the Croatian market and the internal factors of regional and international implementations through a case study, this research was able to provide actionable insights for private investors and stakeholders.2023-24-EMO-FMT-Identification of KSF and challenges Car Sharing in Croatia-m.matic.2023-